Black Friday is sure to come every year, but many companies start preparations only at the last minute. Good news: even if you haven't prepared for the campaign months in advance, there's still plenty you can do now immediately to get good results.
herewith 3 quick and effective tips before the campaign, and 2 metersthat are worth checking out after the campaign.
Even if there is little planning time, discoverability will decide. For example, you can do these three things in the same day:
• Add a Black Friday banner to your homepage
• Update campaign to also appear on products/service pages
• Ensure that the CTA is clear: for example “Buy now”, “Book an appointment” or other similar.
In addition, you should communicate through email marketing and social media and tell the customer directly what benefits they will get.
Black Friday is not worth taking a twist - people are waiting for straight answers.
Time limits work on Black Friday, and they can be implemented at the last minute.
Here are examples:
• “Offer valid for 24 hours only”
• “Limited number of places/products”
• “Black Friday Weekend Only”
There is no need to dramatize the rush - it is enough to clearly state how long the offer is valid until. Customers make decisions faster when time pressure is known.
At the last moment, there is no time to do everything from scratch. Fortunately, we don't have to!
Reuse:
• Best performing images and videos
• Withdrawals from blogs
• Previously active campaign text
• Short customer stories
A few small updates, such as price information, a bid week, or a new CTA, will suffice. The bottom line is that the campaign goes out on time, not that it becomes the artwork of the year.
The campaign doesn't end the moment the last ad leaves. Analyzing the data afterwards is what you learn from and develop for the next year.
From these metrics, you can directly see if your campaign is working:
• Total sales
• Average purchase
• Website traffic
• Conversion rate
• Which products/services drew the most
If conversions fell low but there was a lot of traffic, the problem was most likely in the bid or landing page. If there was no traffic coming, the problem was most likely in the visibility of the marketing.
This is one of the most important Black Friday metrics. Why? Because on Black Friday, it is not worth pursuing just one purchase transaction, but long-term relationships.
Check:
• How many people bought for the first time
• Did the customer return later
• What path did they come to the site along
• How many people joined the newsletter or left a lead
Here's how to see if the campaign really made any value Also after Black Friday.
Even if Black Friday comes unexpectedly, you can still build a campaign that works. The three most important things ahead of the campaign are: discoverability, clear boundaries and exploitation of existing content.
Afterwards, analyze what really happened - not only in sales, but also in customer relations.
💡 If you want a campaign strategy that also works in a hurry, Wannado helps you plan and execute Black Friday campaigns quickly, clearly and efficiently.
.svg)
