A new year, a new marketing plan, a new budget, a new fire pipeline... Again, it's that moment when an entrepreneur has to rebuild the whole world and be happy right away. Or is it after all?
It is true that when the year changes and everyday life comes, one or the other company is in a hurry and in the middle of everything should still embrace the constant changes that take place in the different marketing channels. If, at best (or worst), a company has nearly a dozen social media channels in use, it may seem hopeless to keep up with the changes.
While social media is constantly being innovated, some of the same tips serve as effective tools for successful social media marketing, no matter what channel your company is in. In this post, we share simple gimmick threes to help you design and implement your company's social media as efficiently as possible without forgetting quality — whether it's Facebook, LinkedIn, Instagram, Twitter, TikTok, all of the above, or any other channel.
The first and most important tip is to create a social calendar. You can create the most suitable version for your needs, for example, using Google Sheet or you can take advantage of the ready-made calendar template from Wannado. Contact us If you don't have a social calendar or content plan!
List the most important topics already known in the calendar, such as product launches, seasonal seasons and, if necessary, holidays. When the topics are ready in the calendar, the content itself is generated in the publications much more smoothly. At the same time, you stay on the map of the overall picture and easily see which topics are coming, when and on which channels.
If you start thinking about the illustrations of some publications and advertisements only at the point when the publication had to be distributed, it will take extra time to make social media again and it is not very pleasant to do things on the back of a rabbit in principle. To avoid the stress of photos and videos, you should mark a few shooting days in the calendar and take care of the whole pot at once for home. With the photos and videos taken in advance and the social calendar also waiting for the content to be ready, the maintenance of the company's social media is much easier. Of course, along with these pre-planned publications, you can and should publish current and instantaneous ideas. Spontaneous ideas can be distributed at a low threshold, for example, on the stores' side.
If you wish, you can take advantage of ready-made images that can be downloaded from the Internet, but you should take into account the fact that anyone else can use the same images. If you want a persona in the game, you should definitely prefer your own pictures. People's images spark interest and make a business more approachable, so give business a face instead of just coffee cups and office space. In this way, the company will also stay better in the minds of potential customers. Authenticity in social media will also take precedence over glossy images in 2023!
Now the content and images are ready. What about the time spent on the publication itself? If a company distributes publications several times a week to many different channels, managing social media takes many hours away from the rest of the time. Fortunately, advance scheduling of publications can already be found in the majority of social media applications.
Instagram and Facebook are easy to manage Meta Business Suitewith the help of n. There you can schedule publications in advance, for example, a week or a month at a time. TikTok and LinkedIn also offer the possibility of scheduling directly in the application, but that update will appear to users in stages. This means that the timing may not yet appear in your profile (please remember to update the app just in case).
However, if you are looking for a single platform that allows you to get your releases on as many channels as possible, there are several options for this too. Software that provides this service is, for example: Laat, HubSpot and Hootsuite.
If you want to use a specific color scheme in your images, you should take advantage of the preset function of image editing programs. You can save your chosen image adjustments and take advantage of the same settings for all images. This way you don't have to edit the exposure and colors of each image individually. The operation in question succeeds e.g. Adobe Lightroom app.
It's also a good idea to keep your photos organized and split them into folders by month, social media channels or events, for example. It may sound obvious, but we dare to argue that many Google Drive (or any other solution used to manage files) have one confusing jungle in which navigating takes time and nerves. Once your photos and videos are in order, you will once again save that most precious thing, that is, time.
No application replaces the handprint of a professional graphic artist, but you can easily and quickly implement small simple illustrations with, for example, the Canva application. You can create, copy and save various elements, as well as add colors, fonts and logos that match your company's brand to the application so that they are always ready for you. You can make your own image templates in the exact format that works for your company's social media.
Best of all, Canva is a completely free app. However, if you're looking for a variety of options, get a Canva Pro membership with just over a dozen monthly investments.
At the beginning of the text, we mentioned how a company can have a dozen social media channels in use. Of course, it is great if the time and resources are enough to maintain each and every social media channel in high quality. However, if the situation is (and often is) that there is not enough space in the calendar for all channels, it's time to share the good news: your business doesn't have to be everywhere.
The most important thing is that your business can be found where your target audience spends the most time. For example, if your dream customer is someone in their 20s and 30s interested in cosmetics and fashion, Twitter or LinkedIn may not even need to be considered. Similarly, if your customer base consists of, say, ICT experts, Instagram and TikTok can be a waste of time. Or not, it all depends entirely on what you end up doing and pursuing on social media. The point, however, and a word of comfort, is that there is no need to take pressure off every existing social media channel.
If you are not sure which channel your business will perform best in, Get help from Wannado the selection of the most appropriate channel and the planning of objectives and content.
Social media, as its name implies, is an invention for social interaction. Often, especially in corporate accounts, the maintenance of social channels remains only at the level of publications, but interaction is completely forgotten.
Let's take as an example the trade fair in which your company participates. The exhibition centre is packed with hundreds of other entrepreneurs as well. What are you doing? Do you put all the presentation materials on the stand of your company and wait for people to just come to you? Do you miss an answer if someone greets or comments on the services offered by your company while walking past the introduction point? Tuskinpa. However, if you ignore posts and comments on social media, and never reciprocate with posts shared by others, you will easily give an impression as rude as that of not responding to potential customers at a trade show.
You don't have to spend a lot of time interacting, and you can also plan ahead. For example, set aside 10 minutes for each day to review posts and comments on your social media channels and review a few posts shared by other accounts. If daily interaction is not successful, even a quarter of a week is quite enough — the main thing is that you take even a small moment of interaction into the process.
While tech updates and new features appear on social media apps few that day, there's one thing that's definitely not going to change: the importance of content. Even if you use the most popular format and take advantage of all the new trends with fine tuning, publishing will not add value to your company's channel if the content does not appeal to the desired target audience. Social marketing is worth doing the content first — first design useful and entertaining content, then think about everything else.
Your target audience will surely appreciate genuinely useful content in a not so popular format more than a publication in line with the latest trend, which, in terms of content, does not offer them anything.
Do you want to keep up with the innovations of various social media channels, but do not have the time to follow the announcements and blog posts published by the applications yourself? You can take advantage of Google Alerts service that sends information directly to your e-mail if new results are found in the search terms you have selected, such as a blog post or news.
By subscribing to the Wannado newsletter, you will also receive current news and tips on social media, digital marketing in general, as well as business activities and work culture:
Last, but by no means least, tip: alone it is not worth trying to do everything. The tips listed above will help you make your company's social media more effective, but they don't negate the fact that social media marketing takes time anyway. If you need a helping hand to brainstorm, implement content or even maintain your entire social media, grab SuperAssari for your convenience!
It also works the other way around: if you want to focus on your company's social media, but then you have to take some other work off your shoulders, delegate it to us. At Wannado you can get expert level assistant service.
If about our services cannot find a solution that suits your needs, feel free to contact so let's create one together!
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