How to streamline the work of the marketing team using artificial intelligence?

Artificial intelligence (AI) is no longer the future - it's part of today's marketing. When the tools are on point and used smartly, your team can do more, faster, and smarter.

Learn how AI can truly streamline your marketing team's daily lives, and how to deploy it in a controlled manner, without unnecessary stress or panic.
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What are the benefits of artificial intelligence really?

Artificial intelligence will not replace creative people, but it will free them from many routine tasks and provide better data to support decision-making. When used correctly, AI can:

- Helps you understand your customers better
- Accelerate data analysis and campaign optimization
- Free up time for creative and strategic work
- Improves time management and process efficiency
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The most powerful AI tools for your marketing team

1. HubSpot
All-in-one platform for marketing, sales and customer service. AI automatically optimizes messages and campaigns, and CRM acts as a mainstay throughout the customer path.

2. Marketo
Especially suitable for large campaigns and multi-channel projects. AI-based audience management and performance tracking make campaigns more accurate and effective.

3. Salesforce Einstein
Delivers intelligent recommendations, identifies sales opportunities, and helps build personalized customer experiences — all integrated with CRM.

4. Hootsuite Insights
Helps you understand what your audience is really thinking. Artificial intelligence analyses social media conversations and identifies trends worth catching up on.
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Analysis of target groups — more accurate data, better decisions

Artificial intelligence is able to process huge swathes of data in an instant and recognize patterns that the human eye cannot detect. This means:

- More precise segmentation
- More personalized communication
- Predictive behavior analysis

For example: if artificial intelligence detects that a certain group of customers is reacting to a certain type of campaign, you can target communication right there - at the right moment.
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Automated campaigns — Less adjustment, more results

With artificial intelligence, you can schedule, target and optimize campaigns in real time. This means the following:

- Email campaigns leave at the right time
- Social updates are timed optimally
- Ads reach the right people

At the same time, your team can focus on brainstorming, content generation, and overall design — the things where the human brain is really needed.
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How do you grow your team's AI skills?

New tools are useless if no one knows how to use them. Therefore, education is the key to using artificial intelligence in everyday life.

‍Technical skills:
Organize trainings on AI tools (e.g. analytics, automation, content generators).
Show in practice what they are useful for.

Strategic thinking:
Learn how to use data in decision making.
Sparring the team to use AI as a design support, not a substitute.
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The thought of using AI feeling laborious? No worries, we'll help!

Artificial intelligence can be a marketing superpower, as long as it's used correctly. At Wannado, we use artificial intelligence as part of every working day and help our customers realize its potential without unnecessary adjustment.

We will help you:
✔️ Choose the right tools
✔️ To train your team
✔️ To develop processes
✔️ Improve results

And we do this to exactly the extent you need - no commitment, no fixed monthly expenses, no long contracts. Get in touch!