Somemarketing is an effective way to reach a wide audience and potential customers, but a careless advertiser can also lose their money - absolutely for nothing. Read here for the most common ways to increase your marketing performance!
If your company's social media marketing isn't pulling, then go through these corrective actions right away.
Make sure your ads are mobile-friendly, as up to 70% of videos are viewed on a mobile device (Statista 2023). The same applies to the site to which the ad directs - the pages used in social marketing, that is, the sales pages, should always be directed”mobile-firston the “principle.
The popularity of videos as a content type continues and videos achieve good results in social media advertising. Investing in short videos pays off, but it doesn't have to mean a big-budget production process. The UGC trend, i.e. user-oriented content, proves that authentic and edge-on material is more interesting than a finished and produced work.
Is social media marketing content sure to speak to your target audience? Can you summarize your message right at the top? In social media marketing, you need to get noticed right away so that the scrolling stops. Don't pawn steak on the last sentence of a post or a post! You might also want to do a bit of industrial espionage - do a little competitor analysis for example Facebook Ad Library With help, then you can see what kind of advertising your competitors are doing.
If you feel like you've spent enough money and time on Facebook or Instagram, try TikTok or Pinterest. LinkedIn is considered an expensive social media advertising platform, but on the other hand, 100 screens for a relevant audience may nevertheless be a better result than 10,000 screens for a completely irrelevant target audience. Is your audience on social media at all, or is it time to invest in, for example, native advertising or Google advertising?
Advertising to different target groups has different prices, depending on how many others target the same audience and on how big a budget. For example, it can be difficult for a small health and wellness startup to beat the marketing budgets of large medical houses. You can get an idea of the prices of social media marketing in different industries, for example About Wordstream benchmarks, just keep in mind that the Finnish scale is mostly different from the American or global figures.
All digital marketing involves a lot of testing and optimization along the way. Others talk about growth hacking in this context, which focuses on rapid growth and agile experimentation, and A/B testing, This should be part of every advertiser's toolkit. Be prepared to experiment with different forms of advertising and different strategies. Analyze results and learn about each campaign to improve your future ads.
Two weeks is a good test period in social media marketing. In order to have time to learn and optimize the algorithm based on the results of advertising, a sufficiently long testing period is recommended. LinkedIn recommends a promotional period of at least 2 weeks with a minimum budget of 1400€. Facebook needs a week at least 50 optimization events, i.e., click or watch a video, for example, to get enough data to deduce the solutions that work best.
Sometimes platforms are increasingly utilizing machine learning and artificial intelligence in advertising. i.e Metan Advantage+ Campaign Solutions aim that the advertiser only needs to provide the materials and then the aggregation, placement and targeting of ads can be left entirely to the platform's automations. However, this requires patience differently when you have to let the machine do its job.
If you are stuck with social media marketing, ask for help. In Wannado's social media audit, we review your advertising account and make concrete recommendations based on the analysis. We may have time to fix some things during the review, but for bigger jobs you will get a fair offer.
You don't have to spend all your time on social media marketing, especially when you could spend it on prospecting or client work. Contact us Wannadon to the someteam!
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