Late 
Two nearly identical posts can end up with completely different fates: one might get only a few dozen views, while the other reaches tens of thousands of viewers. The difference usually isn’t a matter of luck, but rather depends on how the platform’s algorithm interprets the content during the first few minutes. All major platforms … Read more
In July 2026, cybersecurity researchers discovered a vulnerability chain in the WordPress core called WP2Shell: one of the most serious cybersecurity incidents in recent years. Two separate, already fairly serious vulnerabilities combined to give an attacker the ability to run any code on the site without any login. No username, no password, just an outdated … Read more
Your marketing team has already paid for the visitor to find your website. The ads are working, search engine visibility is in order, social media is bringing traffic, but the cash register isn’t ringing. This is a familiar situation for many Finnish SMEs. The problem is often not the amount of traffic. The problem is … Read more
Influencer marketing is often presented in public discussions as celebrity campaigns with millions of followers. In reality, this market is significantly more diverse, and investments in influencers are higher than ever: according to international studies (e.g. Influencer Marketing Hub) nearly a quarter of companies are already using over 40% of their entire marketing budget on … Read more
Artificial intelligence has changed digital marketing faster than any other technology in ages. AI tools like ChatGPT, Claude, and Midjourney have brought machine learning to every marketer’s desk. Although the majority of industry professionals feel they understand the basics of the technology, a significant number of companies still lack a clear and goal-oriented AI strategy. … Read more
True data-driven marketing is an eternal topic that everyone talks about, but its implementation often remains half-hearted. Even though there are more tools and data available than the law allows, a vast number of companies still struggle with the same challenge: how to reliably demonstrate the euros spent on marketing, ROI, and actual results? According … Read more
As the holiday season comes to an end, a new page turns on the marketer’s desk. After the summer (perhaps) quieter holiday period, both consumers on the B2C side and business decision-makers in the B2B field return to their routines and desks with new energy. Autumn and the end of the year are invariably the … Read more
There is a lot of talk about internationalisation, and one question always arises: when is the right time for a business to expand abroad? Proper timing is one of the most critical factors for successful internationalisation. Expanding too early can strain a company’s resources, while deciding too late can mean missed opportunities. Internationalisation is not … Read more
You are looking at shot number 17 in your phone’s camera roll. Your mascara is smudged, your shoulders are tense, and at the back of your head, there is a deep yearning for a time when children (and future marketers) were only handed a pinecone and a wooden cow. No smartphones, no algorithms, no constant … Read more
Storyside is a digital publishing house owned by the Swedish reading service Storytel, operating in multiple markets around the world. Storyside utilizes Wannado’s services for various graphic needs, particularly in book cover design and e-book formatting. The collaboration has been ongoing for several years and has become an important part of Storyside’s production routine. We … Read more
