True data-driven marketing is an eternal topic that everyone talks about, but its implementation often remains half-hearted. Even though there are more tools and data available than the law allows, a vast number of companies still struggle with the same challenge: how to reliably demonstrate the euros spent on marketing, ROI, and actual results? According … Read more
As the holiday season comes to an end, a new page turns on the marketer’s desk. After the summer (perhaps) quieter holiday period, both consumers on the B2C side and business decision-makers in the B2B field return to their routines and desks with new energy. Autumn and the end of the year are invariably the … Read more
There is a lot of talk about internationalisation, and one question always arises: when is the right time for a business to expand abroad? Proper timing is one of the most critical factors for successful internationalisation. Expanding too early can strain a company’s resources, while deciding too late can mean missed opportunities. Internationalisation is not … Read more
You are looking at shot number 17 in your phone’s camera roll. Your mascara is smudged, your shoulders are tense, and at the back of your head, there is a deep yearning for a time when children (and future marketers) were only handed a pinecone and a wooden cow. No smartphones, no algorithms, no constant … Read more
Storyside is a digital publishing house owned by the Swedish reading service Storytel, operating in multiple markets around the world. Storyside utilizes Wannado’s services for various graphic needs, particularly in book cover design and e-book formatting. The collaboration has been ongoing for several years and has become an important part of Storyside’s production routine. We … Read more
Starcart is a pioneer in AI technology in the e-commerce sector. The company’s founder and CEO, Pasi Ilola, knows that during the growth phase, a technological innovation needs high-quality visual identity to support it, but in the startup world, time is limited. Design challenges that mere AI cannot solve Starcart’s daily life is filled with … Read more
