Two nearly identical posts can end up with completely different fates: one might get only a few dozen views, while the other reaches tens of thousands of viewers. The difference usually isn’t a matter of luck, but rather depends on how the platform’s algorithm interprets the content during the first few minutes. All major platforms … Read more
In July 2026, cybersecurity researchers discovered a vulnerability chain in the WordPress core called WP2Shell: one of the most serious cybersecurity incidents in recent years. Two separate, already fairly serious vulnerabilities combined to give an attacker the ability to run any code on the site without any login. No username, no password, just an outdated … Read more
Your marketing team has already paid for the visitor to find your website. The ads are working, search engine visibility is in order, social media is bringing traffic, but the cash register isn’t ringing. This is a familiar situation for many Finnish SMEs. The problem is often not the amount of traffic. The problem is … Read more
Influencer marketing is often presented in public discussions as celebrity campaigns with millions of followers. In reality, this market is significantly more diverse, and investments in influencers are higher than ever: according to international studies (e.g. Influencer Marketing Hub) nearly a quarter of companies are already using over 40% of their entire marketing budget on … Read more
Artificial intelligence has changed digital marketing faster than any other technology in ages. AI tools like ChatGPT, Claude, and Midjourney have brought machine learning to every marketer’s desk. Although the majority of industry professionals feel they understand the basics of the technology, a significant number of companies still lack a clear and goal-oriented AI strategy. … Read more
