Starcart is a pioneer in AI technology in the e-commerce sector. The company’s founder and CEO, Pasi Ilola, knows that during the growth phase, a technological innovation needs high-quality visual identity to support it, but in the startup world, time is limited.
Design challenges that mere AI cannot solve
Starcart’s daily life is filled with demanding design needs that automation or artificial intelligence cannot solve. The company’s main marketing tools are the website and investor and partner presentations. Presentations tailored for the startup environment are a vital tool, but refining them ourselves consumed valuable time that was needed for product development and business management.
Wannado as a ”slide specialist”
Ilola ended up turning to Wannado because they had previously received excellent service in other areas, such as outsourced customer service and outbound sales. In graphic production, collaboration has become a natural way to meet needs without heavy processes.
Speed above all: Starcart has needed to quickly get good-looking material, instead of spending time on endless polishing. Wannado’s graphic designer Maria has risen in the company to become the “go-to slide person,” who can produce finished work in hours.
Active approach: Pasi emphasizes that Wannado’s experts are not passive executors, but active participants who understand what is meant. This “mind-reading ability” has reduced the need for precise specifications: collaboration has become easier the longer the partnership has lasted.
Credibility: Maria has been responsible not only for the graphic appearance of the presentations but also for the design of the website elements. As the company prepares for significant next steps in growth, Wannado’s contribution ensures that the visual quality matches the level of technology.
”First time in a 30 year career”
According to Ilola, the greatest advantage of collaboration is how seamlessly high-level graphic expertise is available at an hourly rate. This enables an agile approach where the management team doesn’t have to stress about large invoices or cumbersome purchasing processes.
“This is the first time in my 30-year career that I have such a person – a trusted slide person.” “People might not understand that there is a company where you can easily find high-level specialists at an hourly rate,” Pasi Ilola states.
The partnership between Starcart and Wannado is a testament to the fact that when graphic production succeeds and personal chemistry aligns, it becomes a daily support pillar for the technology leader, allowing room for the company’s actual growth.